Marketing

Starbucks (SBUX): Why Invest in Premium Brand?

Being a premium brand allows Starbucks to increase profitability, differentiate itself from competitors, attract high-value customers

Hivelr Business Review in Latest, Marketing, Organization, Strategy, Value Chain · 4 min read >

Lululemon: Porter’s Five Forces Industry and Competition Analysis

The qualitative analysis of Lululemon's competitive advantage in a competitive apparel industry.

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  1. Lululemon: Porter’s Five Forces Industry and Competition Analysis
    Leonardo Hadi in Latest · Nov 29 >
  2. Starbucks (SBUX): Why Invest in Premium Brand?
    Leonardo Hadi in Latest · Jan 15 >