Marketing - Hivelr

Marketing

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Maslow’s Hierarchy of Needs

Valuable insights into understanding consumer motivations and guides businesses in developing marketing strategies.

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Hivelr Business Review in Latest, Marketing Jun 25 · 9 min read

How Platform Business Models Disrupt Media Industry

Explore how platform business models like YouTube and TikTok have disrupted the media industry.

Hivelr Business Review in Disruption, Entertainment, Latest, Marketing, Strategic Management

Feb 20 · 7 min read

<img width="150" height="150" src="https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_150,h_150/https://www.hivelr.com/wp-content/uploads/2023/02/40d90d2-150x150.jpeg" class="attachment-thumbnail size-thumbnail wp-post-image" alt="" decoding="async" srcset="https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_150/https://www.hivelr.com/wp-content/uploads/2023/02/40d90d2-150x150.jpeg 150w, https://sp-ao.shortpixel.ai/client/to_webp,q_glossy,ret_img,w_500/https://www.hivelr.com/wp-content/uploads/2023/02/40d90d2-500x500.jpeg 500w" sizes="(max-width: 150px) 100vw, 150px" />

Starbucks (SBUX): Why Invest in Premium Brand?

Being a premium brand allows Starbucks to increase profitability, differentiate itself from competitors, attract high-value customers

Hivelr Business Review in Latest, Marketing, Organization, Strategic Management, Value Chain

Jan 15 · 4 min read

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