Browsing: Marketing

Marketing

Marketing Theory and Frameworks

July 23, 20246 Views

Effective marketing strategies use frameworks like the 4Ps, STP Model, and AIDA. These tools help businesses understand markets and target segments and drive growth.

Marketing

Starbucks (SBUX): Why Invest in Premium Brand?

January 15, 2023235 Views

Being a premium brand allows Starbucks to increase profitability, differentiate itself from competitors, attract high-value customers

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Browsing: Marketing